South Africa
Summary
1 - The South African vineyards
2 - The sparkling wine production
3 - The sparkling wine consumption
4 - The sparkling wine importations
5 - The sparkling wine exportations
6 - Investment needs in sparkling wine industry
7 - Business opportunities for the viti-vinicole development
8 - Information
1 - The South African vineyards
The South African vineyard is divided in 13 districts
Main viticole regions in South Africa: the districts of Worcester, Paarl and Stellenbosch
2 - The sparkling wine production
1.46 million hl (2007)
Grape varieties: Chardonnay, Pinot Noir
Luxury Sparkling wines made with Cap Classic Method
2 kinds of Appellations:
- "Cap Classic Method" Appellation (CCM) = a gage of good quality
- "Sparkling Wine" Appellation
3 - The sparkling wine consumption
11.33 million bottles marketed in South Africa in 2009 (-12.4% in volume compared with 2008), that represented 0,4 % of marketshares (2009)
A consumption estimated around 0.17 l/inhabitant (2009)
Cause: emergence of lower class
Sparkling wine consumers: middle class
Champagne reserved for importations occasions (south african sparkling wines are more easly consumed instead)
4 - The sparkling wine importations
70 815 bottles in 2009 (- 92 % in volume compared with 2008)
Importations for €4.56 million of French champagne in 2007
5 - The sparkling wine exportations
8th global rank in volume (2007)
6.2 million of liters in 2009 (+155% compared with 2008), that represented 1.57 % of all exportations (in volume).
Customers (2007): United-States, Germany, United-Kingdom, Netherlands
6 - Investment needs in sparkling wine industry
Caracteristics of this industry: a lot of different offers
The product market and the equipment market for the viti-vinicole industry have been estimated between €100 and 200 million.
The demand, shipped overseas for viti-vinicole equipments, has been important and diverse.
7 - Business opportunities for the viti-vinicole development
Major importators of sparkling wines: Angola, Mozambique
Limitation of vineyards extensions in order to protect the balance of south african ecosystem
Focus on niche markets: regular research for a quality sparkling wine to support the exportations volum
Some business organizations:
- SAWIS (South Africa Wine Industry Statistics): in charge of collect, treatment and diffusion of information. - info sawis.co.za
- CAPE WINE ACADEMY (Main organization for High Level Education for all wine industry positions)
- Association Producteurs Cap Classique
Language of correspondence: english
Sources:
- Ubifrance: November, 2008
- www.sawis.fr - Annual results in 2010
Updating: December, 2011
To learn more information?
Contact us to obtain the complet country file (pdf format) about sparkling wines in South Africa.
