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Peru

(GIF)
Peru (GIF)
  • Wine cultivation hardly developed and restricted to the region of Ica (South of Lima).
  • 3,500 ha are cultivated for the production of wine and pisco (national drink).
  • Wine production estimated at around 4.5 million litres in 2005, among which are found White of white sparkling wines and rosé sparkling wines, cottage industry type, but few sparkling wines.
  • The vine-growing and wine-producing industry concentrated around a ten odd industrialists.
  • Existence of vine-growing and wine-producing cellars which produce wine and pisco, cottage industry type, but few sparkling wines.
  • Oenological equipment: few importers/distributors of this type of equipment. Big producers get in touch with foreign suppliers (including French ones) during professional shows.

Development potential: The well-off Peruvian clientele is getting increasingly selective. Wine is for the major part consumed during festivities. The average Peruvian has no knowledge of oenology.

Usual language: Spanish.

Source: economic mission Lima - February 2006

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