New Zealand
Summary
1 - The vineyards in New-Zealand
2 - The sparkling wine production
3 - The sparkling wine consumption
4 - The sparkling wine importations
5 - The sparkling wine exportations
6 - Business organizations in sparkling wine industry
7 - Business opportunities for the viti-vinicole development
1 - The vineyards in New-Zealand
Regions in production: Marlborough, Central Otago, Hawkes Bay
Grape varieties: Chardonnay, Pinot Noir, Pinot Meunier
2 - The sparkling wine production
13 675 000 bottles in 2007
Production = 10% of totale wine production
23 producers
Winemaking techniques: Traditional method
3 - The sparkling wine consumption
16 000 000 bottles (2007)
Point of sales and distribution: supermarkets, Liquor Stores, specialized shops, Bar-Hotels-Restaurants, on-line sales, Duty Free, direct sales
Trend: a young market = development opportunities; success of sparkling wines locally produced (great quality and affordable price)
4 - The sparkling wine importations
9 202 667 bottles in 2009 (-23 % compared with 2008), represented 15 % of wine importations in volume.
Suppliers (2009, in volume): Australia (59%), Italy (19,6%), France (13%).
5 - The sparkling wine exportations
4 000 000 bottles in 2009, represented 2 % in volume of wine exportations
Customers: United-Kingdom (48% in 2009, in volume), Australia (42% in 2009, in volume).
In 2009, France received less than 1 % of sparkling wine exportations of New-Zealand.
6 - Business organizations in sparkling wine industry
New Zealand Grape Growers Council: 600 members- Aim: to control the grape price for the winemakers.
The Wine Institute of New Zealand: to promote and to represent the national and international interests for the viticole industry. Members: 389 cellarss.
New Zealand Winegrowers
Substainable winegrowing New Zealand. Aim: to contribute to the development and to the promotion of agricole subtainable techniques in viti-vinicole activities.
Language for correspondence: english
7 - Business opportunities for the viti-vinicole development
The sparkling wine industry has been booming
Rise of domestiques sales
A quality image overseas
Sources :
- Ubifrance: october 2008
- www.winealley.com
- Updating : December, 2011
To learn more information?
Contact us to obtain the complete file (pdf format) about sparkling wine in New-Zealand.
