Book - "Develop your Vineyard"
Date : 3 June 2009
The book analyzes and develops the notion of wine tourism, demonstrating that all wine growers are capable of developing a marketing approach and the necessary tools to move their project forward, thus succeeding in creating and developing their commercial activity.
The book concentrates on the following topics:
Performing a market study for wine tourism, observing its stakeholders and participants.
Methods for project planning and project building.
Helpful advice in order to develop a corporate strategy (segmentation, targeting, market placement).
Marketing plan (offers, rates, prospecting, promotion).
Developing customer loyalty.
The author, Yohan CASTAING, works as a consultant and as a manager for Alcyon Consulting, a consulting firm dedicated to wine marketing, which is located in Bordeaux.
The book is an essential tool for all wine professionals who wish to develop their wine tourism activity.
Wine Tourism: Develop your Vineyard - 224 pages - La Vigne Editions - Dunod - 30.00 Euros.
