Australia
Summary
1 - The Australian vineyards
2 - The sparkling wine production
3 - The sparkling wine consumption
4 - The sparkling wine importations
5 - The sparkling wine exportations
6 - Business opportunities for the viti-vinicole development
7 - Information
Origin of the finest wines: Yarra Valley (Victoria) and Tasmanie
Main grape varities: pinot noir and chardonnay
Surface area: more than 29 517 ha
2 - The sparkling wine production
Total production (2008): 78 million of bottles
Winemaking techniques: Traditional method, Closed tank method, Transfert method
700 producers (2008)
3 - The sparkling wine consumption
Volume of consumption (2010): 67.8 million of bottles
Points of sales: independant cellars, cellars chain, restaurants
Trend: consumption mainly urban (Sydney, Melbourne, Perth, Brisbane) and female
4 - The sparkling wine importations
Volume of importations (2009-2010): 13 million of bottles
Suppliers: France with 4.79 million of bottles, Italiy with 3.66 million of bottles, New-Zealand with 1.71 million of bottles
5 - The sparkling wine exportations
Volume of exportations (2009-2010): 19.81 million of bottles (+8% compared with 2008-2009), that represented 1.9 % of australian sparkling wine exportations
Export markets (2009-2010): United-Kingdom (44%), Italy (13%) and New-Zealand (10%)
6 - Business opportunities for the viti-vinicole development
Market of wines was in excendent in 2008
Australian consumption of sparkling wines composed by 80.4% of wines produced locally
The quality of sparkling wines produced has been improving regularly
White sparkling wines represented 63.7 % of all Australian sparkling wines.
7 - Information
Australia = 7th global producer of sparkling wines
4th global exportator
Business organizations:
- Winemakers’ Federation of Australia Incorporated (Winemaker’s Federation of Australia)
- Wine Industry National Education & Training Advisory Council (Winetac): organism managering the viti-vinicole industry
- The Australian Wine Research Institute: organization in charge of improving the competitivity of wine industry
- Australian Wine Export Council (AWEC): export promotion
- Australian Wine and Brandy Corporation (AWBC): promotion of sales
- Wine Industry Tasmania (WIT)
Language for correspondence: English.
Sources:
Ubifrance: october 2008
Vinexpo/IWSR and www.vigneron-independant.com
Winemarker’s Federation of Australia - March 20011
Updating: December, 2011
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